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How to Plan for Small Events to Make it Successful?

November 1, 2018


Usually, people equate large event planning companies as “successful”, but it really doesn’t have to be the case. To me, an event is only successful if it meets the objective of the occasion in the first place.

If you’re going to plan for smaller events, what can you do to make it better? Here are some useful tips:

1. Define Your Target Audience

When you’re going to invite guests to a smaller event, it has to be a group of people who you think will be interested in it.

For example, if you’re going to host an anti-smoking convention, you should invite some people who will benefit from the information that is going to be presented in the said event.

These could be people who have a hard time cutting the habit or these could be people with recurring symptoms. Whatever it is, a smaller event should have some “targeted” guests.

2. Find a Nice Venue

The place where it is going to be held, the venue is an important part of having a small and intimate event. The good thing about having a niche group is that you have a variety of venue options you can choose from.

However, even though that may be the case, you have to choose one that you think will be appropriate for the event.

Since there are only a small number of guests, you can opt for a more family-style table so that people can just talk to each other with relative ease.

3. Add Some Extras

You might have a good set budget for the event and since there are only a few guests that are going to the occasion, you can safely use some of the money to add some extras.

By extras, I mean additional stuff that can add to the value and experience. For example, you could hire some entertainers such as a DJ or a full band.

Or, instead of hiring just one speaker, you can hire two or three as well. These seemingly little extras can really add to the positive experience of the event, so be sure to allocate your resources accordingly.

4. Use Social Media

Nowadays, people use social media to do a variety of things and you also have to take advantage of the platform as well.

You can build an online community by creating a page dedicated to the upcoming event. You can add as many people in your inner circle and ask them to add their peers who they think will be interested to join in.

Frequently post new topics, polls, and event photos and images of the past events you’ve hosted as well. This will be used as a social proof so that they will know that you’re capable of pulling some amazing things off.

Allow the audience to chip in by giving them permission to speak in the comments section. Or, if you’re using Twitter, give them the ability to tweet their suggestions or feedback.

Who knows, their ideas might be something that can really help improve your next event.


Whether it is large-scale or small and intimate, events can be successful if you know what you are doing. Picking a suitable venue, increasing social engagement, and adding value to your event will surely make it a great one.