General

The Content Marketer

on
October 8, 2018

Are you a digital marketer dedicated to creating awesome content? Producing a good online article can be a very long process. Getting your customers see them is another thing.

Take note of this helpful content strategy workflow.

Step 1: Determine the topics and trends your customers are looking for.

Knowing the trends and topics they are looking for would help you create more compelling and informative content. You need to know what is currently in demand.

Make sure to list down some topics. Afterwards, utilize a keyword research tool know which ones resonate best with your customers and readers. You need to find the right keywords that are relevant to the topics you want to write about.

Step 2: Decide on the format of your content.

It’s time to know what type of content will resonate more to your readers and customers. Will they love more articles, videos or images?

With the keywords you found on the first step, search for content formats on SERPs. Take note of all those existing content–maybe you can derive fresh, more compelling ideas based on those? By clicking through the top results, you can also understand your competitors’ page structure and content more.

Step 3: Produce the right content for every customer.

Produce the right content for every customer. But your timing should be perfect—you should create and publish it at the right customer journey. How can this content fit in your overall content strategy?

Make sure to map your posts to the correct customer when they are searching for it. Once you have created that online content map, that’s when you will see the cracks in your own content strategy. Always look for new opportunities to produce content.

Step 4: Make sure to fully optimize every website content you have to maximize return of investment.

Every content marketer or seo expert can get swept up in the craze of producing new content. Because of that, we rarely revisit our existing website posts. You see, improving all the assets you currently have is also crucial—you can get huge payoffs for a little amount of work.

Why not change a few things? You might want to update your title tags, source codes and meta descriptions. How about adding some new keywords and call-to-action statements? Improve and freshen up the quality of some of your old posts to better fit new consumer personas, and the customer journey stage.

Step 5: Measure, segment and compare your posts.

How can you know if your website is performing well on search engines? Segment, compare, and measure your content. Utilize analytics and the SEO platform to quickly understand your content losses and wins.

Don’t forget to establish new segments, and group the most essential parts of your business. As you optimize your content, note your successes and continue to track your progress.

Step 6: Organize reports to share your wins.

Create reports and share your successes. Reports can help you gain more resources by displaying the potential market share and money that are on the table.

Are we hitting your targets on website traffic?

How does your entire organic market share compared to that of your competitors?

Are we succeeding in producing and improving posts that are visible for target keywords?

By answering these questions and reporting your results, you can track your content  and further incorporate your content strategy.

What is the golden rule of content strategy ?  Know What is in Demand.

Last 3 reminders:

  • You will become more successful if you evaluate customer demand prior to producing content.
  • Don’t always focus on creating new content. Revisit your old posts once in a while.
  • Measure and configure your website.

Are you currently implementing your content marketing strategy for organic search? How is it?

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